Jonathan Berk decided to apply his journalistic background to his love of film. Starting in 2016, he launched the website by watching a movie for every single day and writing a review for each. That was supposed to be 366, but ended up being 384…he just kept watching movies. For more details on his 7-in-7 Challenge read about them here.
Since then, several other writers and friends have contributed content to the website. Most importantly, several podcasts have been started, Corey Starr and Michael Sanchez being vital to starting of this trend, and a friendship with another reviewer, Matt Hudson at What I Watched Tonight, have helped keep Jonathan dedicated to the site and its content.